In order to combine road feeling simulation technology with objective evaluation of steering road feel and reduce fatigue caused by steering, a road feel torque control strategy is designed based on driver preference road feel torque experimental data. Establish a 14 degree of freedom vehicle model and steering wheel assembly model, design a fitting function model based on the driver's preference for road feel torque, use particle swarm optimization algorithm for parameter identification, and conduct simulation experiments under different working conditions to verify the actual effect of the model. The simulation results show that the designed model fits the driver's preference for road feel torque, while the steering wheel angle is limited within the set range. It has the characteristics of light low-speed steering and clear high-speed road feel, and can effectively prevent the driver from quickly turning the steering wheel under high-speed conditions, reducing safety hazards.