中医药是中国重要文化生态资源。国家或地方相关法规标准对中成药包装标签设计提出明确要求，成为指导中成药包装设计的强约束条件。在此情况下，梳理中成药包装设计信息清单，并绘制符合约束条件的包装盒模板，搭建设计强约束环境。以“江中牌健胃消食片”包装设计为例，将现有药品包装盒作为研究对象，通过眼动追踪技术分别对包装盒六张单面图以及展开图进行眼动数据捕捉，以注视时间和热区图作为关键指标分析包装盒区域关注度及药品信息重要度，对现有包装信息布局进行系统评价，并提出改进方向。最终，通过设计赋能，将药品信息与版面重新匹配布局，输出包装设计方案，指导中成药包装设计在规范化前提下实现视觉信息高效优化设计。

Traditional Chinese medicine is an important cultural and ecological resource in China. Relevant national or local regulations and standards set clear requirements for the packaging label design of traditional Chinese medicine, creating hard constraints that guide traditional Chinese medicine packaging design. creating hard constraints that guide traditional Chinese medicine packaging design. Under these circumstances, the packaging design information for traditional Chinese medicine was organized, a packaging box template that complies with these constraints was created, and a design environment with hard constraints was established. Using the packaging design of "Jiangzhong Jianwei Xiaoshi Tablets" as an example, the existing packaging box was studied as the research object. Eye-tracking technology was employed to capture eye movement data on all six faces of the packaging box and its unfolded view. Key indicators, such as fixation time and heat maps, were used to analyze image attention and the importance of drug information. The current packaging information layout was systematically evaluated, and directions for improvement were proposed. Finally, through design empowerment, the drug information and layout were re-matched and arranged, producing a packaging design plan that guides traditional Chinese medicine packaging design to achieve efficient optimization and innovation of visual information under standardized conditions.