基于信息干预的慢行出行行为

邬岚 ,  成迎吉 ,  尹超英 ,  任斯奇 ,  陆豪冬

科学技术与工程 ›› 2024, Vol. 24 ›› Issue (19) :8314-8322

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科学技术与工程 ›› 2024, Vol. 24 ›› Issue (19) :8314-8322 DOI: 10.12404/j.issn.1671-1815.2305515
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基于信息干预的慢行出行行为

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Non-motorized Travel Behavior Based on Information Intervention

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摘要

为研究影响出行者选择慢行出行行为的信息及其影响程度,基于保护动机理论分析慢行出行行为的信息干预作用机制,通过慢行交通行为调查问卷及信息干预实验,研究信息干预前后出行者出行行为的变化,分析信息干预对慢行出行行为的影响机制。研究表明:①健康类信息、环境类信息和政策引导类信息对于慢行出行都有促进作用,其中政策引导类干预效果最佳。②自我效能、严重性、反应效能、成本四个要素对于慢行出行的意愿程度有显著的影响作用,人口统计学变量对信息干预实验效果并无显著影响。信息干预能够对出行者的慢行出行产生正相关影响,能有效诱导慢行出行。

Abstract

To investigate how the information influence travelers' choice of non-motorized travel behavior and its degree of influence, the information intervention mechanism of non-motorized travel behavior was analyzed based on the theory of protective motivation. Through questionnaires and information intervention experiments on non-motorized travel behavior, the changes in travelers' travel behavior before and after the information intervention were studied. The impact mechanism of information intervention on non-motorized travel behavior was analyzed. The results show these as follows. Health information, environmental information, and policy guidance information all contribute to non-motorized travel, with policy guidance interventions having the best effect. Self-efficacy, severity, reflective efficacy, and cost have a significant impact on the level of willingness to engage in non-motorized travel, while demographic variables have no significant effect on the effectiveness of information intervention experiments. Information interventions can positively correlate with travellers' non-motorized travel and can be effective in inducing non-motorized travel.

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邬岚, 成迎吉, 尹超英, 任斯奇, 陆豪冬. 基于信息干预的慢行出行行为[J]. 科学技术与工程, 2024, 24(19): 8314-8322 DOI:10.12404/j.issn.1671-1815.2305515
WU Lan, CHENG Ying-ji, YIN Chao-ying, REN Si-qi, LU Hao-dong. Non-motorized Travel Behavior Based on Information Intervention[J]. Science Technology and Engineering, 2024, 24(19): 8314-8322 DOI:10.12404/j.issn.1671-1815.2305515

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基金资助

国家自然科学基金(72204114)

教育部人文社科基金(22YJC630191)

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