
科学技术与工程

中国技术经济学会
基于信息干预的慢行出行行为
Non-motorized Travel Behavior Based on Information Intervention
为研究影响出行者选择慢行出行行为的信息及其影响程度,基于保护动机理论分析慢行出行行为的信息干预作用机制,通过慢行交通行为调查问卷及信息干预实验,研究信息干预前后出行者出行行为的变化,分析信息干预对慢行出行行为的影响机制。研究表明:①健康类信息、环境类信息和政策引导类信息对于慢行出行都有促进作用,其中政策引导类干预效果最佳。②自我效能、严重性、反应效能、成本四个要素对于慢行出行的意愿程度有显著的影响作用,人口统计学变量对信息干预实验效果并无显著影响。信息干预能够对出行者的慢行出行产生正相关影响,能有效诱导慢行出行。
To investigate how the information influence travelers' choice of non-motorized travel behavior and its degree of influence, the information intervention mechanism of non-motorized travel behavior was analyzed based on the theory of protective motivation. Through questionnaires and information intervention experiments on non-motorized travel behavior, the changes in travelers' travel behavior before and after the information intervention were studied. The impact mechanism of information intervention on non-motorized travel behavior was analyzed. The results show these as follows. Health information, environmental information, and policy guidance information all contribute to non-motorized travel, with policy guidance interventions having the best effect. Self-efficacy, severity, reflective efficacy, and cost have a significant impact on the level of willingness to engage in non-motorized travel, while demographic variables have no significant effect on the effectiveness of information intervention experiments. Information interventions can positively correlate with travellers' non-motorized travel and can be effective in inducing non-motorized travel.
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