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王立晓,韦杰,孙小慧. 基于心理潜变量的电动汽车选择行为[J]. 科学技术与工程, 2021, 21(19): 8241-8246.
Wang Lixiao,Wei Jie,Sun Xiaohui.Research on Choice Behavior of Electric vehicles Based on Psychological Latent Variables[J].Science Technology and Engineering,2021,21(19):8241-8246.
基于心理潜变量的电动汽车选择行为
Research on Choice Behavior of Electric vehicles Based on Psychological Latent Variables
投稿时间:2020-12-09  修订日期:2021-03-02
DOI:
中文关键词:  交通工程  电动汽车  选择行为  心理潜变量  结构方程模型
英文关键词:traffic engineering  electric vehicles  choice behavior  psychological latent variables  structural equation model
基金项目:新疆维吾尔自治区高校科研计划项目(XJEDU2019Y009)
        
作者单位
王立晓 新疆大学建筑工程学院
韦杰 新疆大学建筑工程学院
孙小慧 新疆大学建筑工程学院
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中文摘要:
      本研究通过考虑感知有用性、感知风险、环保意识等六个心理潜变量,运用结构方程模型对消费者电动汽车购买决策中的内在机理进行深入探究,不仅分析了影响电动汽车选择行为的心理潜变量之间的内在联系,而且探究了个人属性与心理潜变量之间的相关性。结果表明,感知有用性等心理潜变量对消费者的选择行为存在显著影响;消费者的社会经济属性对部分心理潜变量产生不同程度的影响。本研究结果可为政府进一步推广电动汽车提供理论依据。
英文摘要:
      This study uses structural equation model applied to the survey data to explore purchase intention of electric vehicles by considering six psychological latent variables, such as perceived usefulness, perceived risk and environmental awareness, and deeply explores the internal mechanism of consumers’ willingness to purchase electric vehicles. It not only analyzes the internal relationship between psychological latent variables that affect consumers’ willingness to select electric vehicles, but also explores the correlation between personal attributes and psychological latent variables. The results show that psychological latent variables such as perceived usefulness have significant effects on consumers’ willingness to select electric vehicles. Socio-economic attributes of consumers have different influences on some psychological latent variables. The results of this study can provide theoretical basis for the government to further promote electric vehicles.
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